SEO for online shops is a crucial issue, because Google’s organic search is that the main source of traffic for
most online stores and thus vital to survival. during this tutorial you’ll study the standard problems of
online shops and the way to handle them. additionally you’ll learn some very helpful SEO and research tricks
that offer you a decisive advantage over the competition.
Here are 5 tips for optimizing online stores which will offer you a way better chance of getting top positions
on Google and Co.
1. program optimisation (SEO) Basics: Title, Description and H Tags
There are a spread of onpage SEO factors which will be improved very easily and quickly. Every online shop
operator should confirm that the subsequent factors are optimized which no errors occur:
• Title Tag
• Meta Descriptions
• Set H1 to H3 tags in content
For each individual product page, the optimization of the aforementioned on-page factors should be carried
out. When optimizing, concentrate to the following:
A unique and brief description of the content on the page. the outline should arouse the interest of the
user. an honest example of this is often the shop ink alarm for printer cartridges:
optimized meta description
If no meta description is left, the program will create its own preview, which can end in lower click
rates. Because a “meta description” automatically generated by the program will never arouse the
emotions of the potential customer, like a private description associated with the merchandise and therefore the customer.
H tags:
These tags signal the search engines the meaning of content. The H1 tag is essentially only set once per page.
The H2 and H3 tags are often utilized in the subheading texts, making the content more reader friendly. The H1
tag should contain the foremost relevant information and keywords, but not too long. Five to 10 words are
appropriate.
2. Improve loading times
The loading time may be a factor that influences the ranking of an internet page. Too long load times will cause
visitors to go away the location immediately and return to Google Search. For Google, such negative user behavior
is a sign that the web site doesn’t meet the user’s requirements. a primary impression about the loading
time of an internet site are often obtained eg with the tools Google Page Speed ??Insights, GTmetrix, Pingdom or
webpagetest.org.
3. Unique product descriptions
Many online shop owners tend to require the manufacturer’s description one-to-one. As a result, the same
content are often found on multiple pages. For Google, duplicate content may be a negative signal, which mayeven
lead to penalties (Google Penalty) . However, it’s difficult for every individual product to make an
individual description, but it are often really worthwhile. Work here consistent with the ” Pareto principle”And
select the products with the very best sales or the very best profit and hire a copywriter to make a private 
product description for every of those products. this enables you to differentiate yourself from competitors
and rank better for these search terms or products.
4. Keyword Monitoring
In order to stay competitive and also to document the success of the SEO measures, the observation of
rankings of the own website for topic-relevant search terms is extremely important. The competition should, if
possible, even be observed. If there are enormous ranking losses, you ought to determine the causes and take
action accordingly. Already the loss of two or 3 positions can cause significant traffic losses.
5. Internal linking
Google is trying to stifle manipulation attempts with regular updates of the Google algorithm. External links,
ie links from other relevant pages, are still the foremost important ranking factor. As a part of the link building in
recent years, many links are built, which were anchored with the keyword within the text. for instance , a
furniture shop has built many links with the anchor text “furniture”, “buy furniture online” or “buy furniture
cheap”. this is often precisely what Google wants to stop and punishes websites that have too many such links.
This doesn’t apply to internal links. While one prefers to create external links with the name of the shop or
the domain links, one should internally placed on keywords within the anchor text. That’s how you signal Google
that the linked subpage for a selected keyword should be listed within the search results